Soularly

Designing the Soul of Self-Care: Soularly’s Brand Identity Journey

Project:

Soularly -Brand Identity Design

Industry:

Self-Care and Mindfulness

About the brand:

Soularly is devoted to self-care and sustainability. Their mission focuses on promoting mindfulness, positive habits, and a connection to nature through innovative planners, digital resources, and an inclusive community.

The Challenge:

The challenge was to create a brand identity that could effectively represent the holistic and mindful approach of Soularly.

Scope of Project:

Visual Identity


Verbal Identity


Brand Message


Market Research


Audience Persona


Brand Persona


Competitor Analysis


Brand Positioning


Logo Deisgn


Typography


Color Palette


Pattern Design


Image Positioning


Planner Design


Wordpress Setup

Tools Used

Adobe Illustrator


Adobe Photoshop


Adobe Indesign


Wordpress


Elementor Pro


Notion


Figma

Working with Soularly reinforced the power of a well-crafted brand identity. It’s more than just visuals; it’s a reflection of values and mindfulness. Branding can be a catalyst for promoting abundance, compassion, and inspiration. This project strengthened my belief in the transformative impact of branding in the world of self-care and sustainability.