Restoring Trust and Elevating Quality: The Milk India Rebranding Story
Project:
Milk India-Logo and Packaging
Industry:
Milk Products
About the brand:
Milk India, based in Bangalore, India, is a raw milk company founded by Shilpi Sinha. They provide fresh, pure, unpasteurized, unflavored, and unstored cow milk directly to consumers, with a special focus on early-age growing kids.
The Challenge:
Milk India faced the challenge of rebranding to create a renewed sense of trust and premiumness in the competitive dairy market.
