Khushi Kumar's Brand Identity Shined in the Fashion World


Khushi Kumar-Brand Identity Design



About the brand:

Khushi Kumar® is a special fashion brand that beautifully blends Indian heritage with modern style. They offer glamorous clothing and accessories that celebrate culture, craftsmanship, and empower women to stand out.

The Challenge:

The challenge was to research the market, craft audience personas, conduct competitor analysis, and define a brand positioning strategy. With this foundation, the goal was to create a brand identity that would seamlessly merge Indian heritage with modern style and instantly captivate customers.

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