Khushi Kumar's Brand Identity Shined in the Fashion World
Khushi Kumar-Brand Identity Design
About the brand:
Khushi Kumar® is a special fashion brand that beautifully blends Indian heritage with modern style. They offer glamorous clothing and accessories that celebrate culture, craftsmanship, and empower women to stand out.
The challenge was to research the market, craft audience personas, conduct competitor analysis, and define a brand positioning strategy. With this foundation, the goal was to create a brand identity that would seamlessly merge Indian heritage with modern style and instantly captivate customers.