Starting a business is exciting, but it’s also risky. Forbes estimates that around 90% of startups fail. While there are many reasons why startups fail, one key factor that’s often overlooked is branding and design.

Good branding and design aren’t just about making your business look pretty. They’re about creating a strong brand identity that resonates with your target audience and sets your business apart from the competition. 

Here are some reasons why startups fail when there’s no good branding and design:

Lack of Differentiation – In today’s crowded market, it’s essential to stand out from the competition. Without good branding and design, your business risks blending in with the crowd and becoming forgettable.

Poor First Impressions – You only have one chance to make a good first impression. If your branding and design don’t make a strong impression, potential customers are unlikely to take your business seriously.

Inconsistent Branding – Inconsistent branding and design can confuse customers and make your business appear unprofessional. This can erode trust and credibility, making it difficult to attract and retain customers.

Lack of Emotional Connection – Good branding and design can evoke emotions and create a connection with your audience. Without these elements, your business may struggle to build strong relationships with customers.

Missed Opportunities – Without a strong brand identity, your business may miss out on opportunities to expand and grow. Good branding and design can help you stand out in your market and attract new customers.

Here is an case study to explain my points better: 

In 2015, Bodega, a startup that aimed to sell convenience items via unmanned kiosks placed in apartment buildings and offices, faced backlash for appropriating the name and aesthetic of corner stores, which are often run by immigrant families. The branding failed to resonate with the target audience, leading to negative press and a social media storm.

As a result, Bodega rebranded to “Stockwell” and redesigned their logo and website to better reflect their mission and values. The company learned the hard way that good branding and design are crucial for a startup’s success and that a misstep in these areas can have significant consequences.

As a brand designer, I’ve seen firsthand how good branding and design can make a significant impact on a business’s success. Don’t let your startup become another statistic. Let’s work together to create a strong brand identity that sets your business up for success.

If you’re interested in learning more about how I can help your startup with branding and design, I’d love to chat. Schedule a call with me today, and let’s discuss how we can make your startup stand out!