Khushi Kumar’s Brand Identity Shined in the Fashion World
Project:
Khushi Kumar-Brand Identity Design
Industry:
Fashion
About the brand:
Khushi Kumar® is a special fashion brand that beautifully blends Indian heritage with modern style. They offer glamorous clothing and accessories that celebrate culture, craftsmanship, and empower women to stand out.
The Challenge:
The challenge was to research the market, craft audience personas, conduct competitor analysis, and define a brand positioning strategy. With this foundation, the goal was to create a brand identity that would seamlessly merge Indian heritage with modern style and instantly captivate customers.
Scope of Project:
Market Research
Audience Persona
Competitor Analysis
Brand Positioning
Logo Deisgn
Typography
Color Palette
Pattern Design
Image Positioning
Tools Used
Adobe Illustrator
Adobe Photoshop
Notion
Figma
