Articles on branding, design and working with AI by Rohan Kumar, brand designer in India. Written as I learn, and updated when I'm wrong.
Dribbble has featured me in Client-Approved Branding Agencies in 2026, a list of branding studios and independent designers recommended for the work their clients approved.
Companies can remotely shut down devices you paid for. From Revolv and Spotify Car Thing to Humane AI Pin and Belkin Wemo, this video explores planned obsolescence, cloud-dependent products…
What a ChatGPT ad taught me about knowing your field, and why a tool is only as powerful as the person using it.
Everyone says branding is a journey. But a journey of what? My answer: earning goodwill.
Trust isn't built by yapping. It's built every time a customer realizes your claims match reality.
Why a designer's first job is helping clients understand what AI can do, and what it can't.
Everyone says taste is what AI can't replace. But what is taste, really, and how do you build it?
A concept from design psychology that explains why simple design feels trustworthy, and where it stops working.
Most designers already know how to express themselves. They just stopped, because nothing in the system rewards it.
Simple, unique logos were always rare. My take on why type logos keep rising, and what a heated Reddit discussion added.