# Rohan Kumar

> Rohan Kumar is a Brand Designer. I design and build digital things that feel good to use. This is a short intro about who you are, what you care about, and the kind of work you love doing.

This site is an interactive desktop. Every window has its own address, and every page below is also available as Markdown by adding .md to its address.

## Main pages

- [About](https://rohankumar.pro/about): who Rohan Kumar is and what they work with
- [Resume](https://rohankumar.pro/resume): experience, education, skills
- [Projects](https://rohankumar.pro/projects): selected work
- [Journal](https://rohankumar.pro/journal): articles on branding, design and AI
- [Links](https://rohankumar.pro/links): every place to find Rohan Kumar online
- [Contact](https://rohankumar.pro/contact): book a call or get in touch

## Journal

- [I feel so stupid for not using AI](https://rohankumar.pro/journal/i-feel-so-stupid-for-not-using-ai.md): What a ChatGPT ad taught me about knowing your field, and why a tool is only as powerful as the person using it. (2026-09-26)
- [Branding is a journey of earning more goodwill](https://rohankumar.pro/journal/branding-is-a-journey-of-earning-more-goodwill.md): Everyone says branding is a journey. But a journey of what? My answer: earning goodwill. (2026-09-19)
- [Every brand's first principle should be: we don't bullsh*t you](https://rohankumar.pro/journal/every-brands-first-principle-should-be-we-dont-bullsht-you.md): Trust isn't built by yapping. It's built every time a customer realizes your claims match reality. (2026-07-01)
- [AI is actually a client's problem, not a designer's problem](https://rohankumar.pro/journal/ai-is-actually-a-clients-problem-not-a-designers-problem.md): Why a designer's first job is helping clients understand what AI can do, and what it can't. (2026-05-30)
- [Why taste is the one skill AI can't replace in designers (and how to build it)](https://rohankumar.pro/journal/why-taste-is-the-one-skill-ai-cant-replace-in-designers-and-how-to-build-it.md): Everyone says taste is what AI can't replace. But what is taste, really, and how do you build it? (2026-05-21)
- [Why minimalism works: cognitive fluency](https://rohankumar.pro/journal/why-minimalism-works-cognitive-fluency.md): A concept from design psychology that explains why simple design feels trustworthy, and where it stops working. (2026-03-01)
- [Design to express, not to impress](https://rohankumar.pro/journal/design-to-express-not-to-impress.md): Most designers already know how to express themselves. They just stopped, because nothing in the system rewards it. (2026-03-01)
- [Why brandmarks are getting riskier to design](https://rohankumar.pro/journal/why-brandmarks-are-getting-riskier-to-design.md): Simple, unique logos were always rare. My take on why type logos keep rising, and what a heated Reddit discussion added. (2026-03-01)

## Projects

- [Project one](https://rohankumar.pro/projects/project-one.md): A short description of the project: the problem, your role, and the result.
- [Project two](https://rohankumar.pro/projects/project-two.md): A short description of the project: the problem, your role, and the result.
- [Project three](https://rohankumar.pro/projects/project-three.md): A short description of the project: the problem, your role, and the result.
- [Project four](https://rohankumar.pro/projects/project-four.md): A short description of the project: the problem, your role, and the result.

## Optional

- [RSS feed](https://rohankumar.pro/feed.xml)
- [Sitemap](https://rohankumar.pro/sitemap.xml)