# Journal: Branding

- [Featured in Dribbble's Client-Approved Branding Agencies of 2026](https://rohankumar.pro/journal/featured-in-dribbbles-client-approved-branding-agencies-of-2026) — Dribbble has featured me in Client-Approved Branding Agencies in 2026, a list of branding studios and independent designers recommended for the work their clients approved.
- [Branding is a journey of earning more goodwill](https://rohankumar.pro/journal/branding-is-a-journey-of-earning-more-goodwill) — Everyone says branding is a journey. But a journey of what? My answer: earning goodwill.
- [Every brand's first principle should be: we don't bullsh*t you](https://rohankumar.pro/journal/every-brands-first-principle-should-be-we-dont-bullsht-you) — Trust isn't built by yapping. It's built every time a customer realizes your claims match reality.
- [Why brandmarks are getting riskier to design](https://rohankumar.pro/journal/why-brandmarks-are-getting-riskier-to-design) — Simple, unique logos were always rare. My take on why type logos keep rising, and what a heated Reddit discussion added.